Fortune Empire Records | Independent Artist Spotlight
There is something special about the sound of 90s R&B.
It was an era defined by soulful vocals, memorable melodies, sophisticated production and songs that connected emotionally with listeners. For independent artist DeDe Sha’Ron, that spirit continues with her latest release, “Here We Go.”
Described as a 90s R&B-inspired independent project, “Here We Go” represents DeDe Sha’Ron's desire to reconnect today's audience with the authentic energy of a defining era in contemporary R&B while bringing her own independent perspective to the sound.
🎶 A Throwback Sound With a Fresh Perspective
DeDe Sha’Ron, known as The Throwback Kween, is embracing the sounds and atmosphere that made 90s R&B so influential.
Rather than treating the past as something that belongs exclusively to another generation, her approach demonstrates how the musical language of that era can continue to inspire today's independent artists.
“Here We Go” sits within that intersection of nostalgia and modern independent artistry — giving listeners an opportunity to experience a familiar R&B influence through a new artist's creative lens.
🎤 The Story Behind the Music
One of the most notable elements surrounding the project is DeDe Sha’Ron's collaboration with veteran producer Kenny Money, also known as Kenny Smoove' Kornegay.
His production history includes work connected to major R&B acts including Mary J. Blige, Case and Boyz II Men, among others.
For DeDe Sha’Ron, having an experienced producer from the Golden Era contribute to an independent project adds an important layer of authenticity to the story behind “Here We Go.”
It's more than a marketing detail.
It represents a connection between the sound that helped define 90s R&B and a new generation of independent music.
🌟 The Independent Artist Movement
Independent artists have more opportunities than ever to build audiences without waiting for traditional industry gatekeepers.
But opportunity also creates competition.
Thousands of songs are released every day, making it increasingly important for artists to develop more than just a song. They need a story, identity, consistent promotion and multiple ways for audiences to discover their work.
DeDe Sha’Ron has an interesting story to tell.
Her identity as The Throwback Kween, her connection to 90s R&B and her collaboration with an experienced producer create several different entry points for listeners who may be discovering her music for the first time.
📻 Young Fortune Radio Spotlight
At Young Fortune Radio, independent music is an important part of the programming mission.
“Here We Go” has been submitted for Young Fortune programming consideration, providing an opportunity for the track to receive exposure through the station's radio ecosystem and connected listening platforms.
For an independent artist, consistent exposure can be an important part of building recognition.
Radio can introduce a song to someone who may have never encountered the artist through social media or traditional music-discovery channels.
📺 Young Fortune Television
Music is also visual.
A strong music video can give audiences another way to understand an artist's personality, image and creative direction.
Through Young Fortune Television, Fortune Empire Records continues to create opportunities for independent artists to pursue television and connected-TV exposure.
For artists like DeDe Sha’Ron, combining music, visuals, radio and digital promotion can create a broader promotional strategy.
🔥 Why “Here We Go” Stands Out
Several elements make DeDe Sha’Ron's release particularly interesting:
90s R&B influence — The project embraces the sound and spirit of a highly influential era.
Independent identity — DeDe Sha’Ron is building her music career through her own independent journey.
Veteran production connection — Working with Kenny Money adds a direct connection to experienced R&B production.
Artist branding — The identity of The Throwback Kween gives listeners an immediate understanding of the musical world she represents.
Storytelling opportunity — The combination of nostalgia, independent artistry and experienced production gives the project a compelling story to share with audiences.
💬 Young Fortune's Review
“DeDe Sha’Ron brings a clear appreciation for the authentic spirit of 90s R&B to ‘Here We Go.’ What immediately stands out is the intention behind the project — this is not simply an attempt to recreate a sound, but an effort to reconnect today's independent audience with the soul, musicianship and energy associated with the Golden Era. The connection to veteran producer Kenny Money, aka Kenny Smoove' Kornegay, adds another meaningful layer to the story. ‘Here We Go’ represents an artist embracing her influences while continuing to create her own independent chapter. It’s a release built around nostalgia, authenticity and a desire to keep that R&B experience moving forward.”
— Young Fortune
🎧 Discover DeDe Sha’Ron
DeDe Sha’Ron is an independent artist bringing a throwback R&B perspective to today's music landscape.
With “Here We Go,” she invites listeners to experience the influence of 90s R&B while following her own creative journey.
For fans of soulful R&B, nostalgic production and independent artists carrying classic influences into the present, DeDe Sha’Ron is an artist to watch.
📣 Fortune Empire Records
Fortune Empire Records is committed to discovering, highlighting and supporting independent artists through music promotion, radio, television and digital media.
We believe independent artists deserve opportunities to tell their stories, reach new audiences and build lasting careers.
Young Fortune Radio | Young Fortune Television | Fortune Empire Records
Independent Music. Independent Voices. More Opportunities to Be Discovered.