DA-MOVEMENT Leads Summer 2026 With “24’s” — A Chicago Hip-Hop Time Capsule Reborn
Fortune Empire Records Blog
Chicago hip-hop has always carried a distinct identity—rooted in street culture, soul, storytelling, automobiles, community, and a sound that can be felt as much as it is heard. This summer, DA-MOVEMENT brings that spirit back into focus with “24’s,” an unvaulted single featuring Never of Crucial Conflict and the late Johnny P.
The release is part of DA-MOVEMENT’s broader “Audio Resurrection Campaign,” a mission focused on bringing important pieces of Chicago hip-hop history back to the forefront while introducing them to a new generation.
🎙️ “24’s” — 16 Years Later
Originally created approximately 16 years ago, “24’s” returns in 2026 as a powerful street-soul time capsule.
The track combines classic Chicago hip-hop energy with Cadillac culture, street storytelling, soulful production, and commentary that reaches into today's digital era.
The record opens with an atmospheric introduction from Qraft, followed by trunk-rattling verses from DA-MOVEMENT founder Pay and Never of Crucial Conflict. The track closes with a haunting and memorable outro from the late Johnny P.
At its foundation is a production track created by the late Jason Pamon, giving the record another important connection to Chicago's musical legacy.
🔊 A Classic Record With a 2026 Sound
DA-MOVEMENT didn't simply pull an older recording from the vault.
For the 2026 release, “24’s” received a new stereo mix by Rae Nimeh of United Technique, giving the original recording a refreshed sonic presentation.
The single also received a Dolby Atmos spatial master engineered by Mike Tucci, a two-time Grammy-winning and eight-time Grammy-nominated mastering engineer.
The result is a meeting of two eras—the character and authenticity of an original Chicago recording combined with modern audio technology designed for today's listeners.
🏙️ Westside Chicago Roots
DA-MOVEMENT's identity is deeply connected to the Westside of Chicago, and the group's current campaign represents more than another single release.
It is about preservation, resurrection, and cultural continuity.
“24’s” captures a particular era of Chicago hip-hop while demonstrating that music created years ago can still connect with today's audience when the story, energy, and message remain authentic.
The return of the record also gives younger listeners an opportunity to discover voices and creative contributors who helped shape the culture.
📈 Building on Previous Momentum
DA-MOVEMENT enters the “24’s” campaign with substantial momentum from previous releases.
The collective has previously released “This Is What It Sound Like” and “All Black Everything (Remix),” featuring AK of Do Or Die and Never of Crucial Conflict.
According to information provided by UBO Entertainment, “All Black Everything (Remix)” reached a reported #1 peak position on the Euro Indie Music Chart and climbed into the peak active tier of the Digital DJ Pool charts.
DA-MOVEMENT also reports support from more than 3,100 active DJs across 145 countries, with a reported audience reach of approximately 27 million listeners.
The group has continued expanding its radio presence, including a five-day live takeover with KYBN Radio Network 98.10 FM in Mountain View, California, as well as a broadcast feature on KZCT 89.5 FM / KUBU 96.5 FM featuring DJ Loot.
📰 From Chicago to International Media
DA-MOVEMENT's story has also received attention from music and culture publications.
The collective has been featured internationally by EARMILK, received a three-page feature in Ninja Hits Magazine, appeared in an archive feature through Urban Barz Magazine connected to the British Library, and received a digital cover feature from UBO MAG.
That growing media presence adds another layer to the group's mission: preserving Chicago's foundational sound while continuing to create new opportunities for the music to be discovered.
📺📻 “24’s” Comes to Young Fortune Television & Young Fortune Radio
The DA-MOVEMENT “24’s” campaign is also expanding into the Young Fortune media network through Fortune Empire Records.
📻 Young Fortune Radio
Listeners will have an opportunity to hear DA-MOVEMENT — “24’s” through Young Fortune Radio, streaming through Live365 and additional connected listening platforms.
Young Fortune Radio provides another platform for independent music discovery, giving artists and projects like DA-MOVEMENT an opportunity to connect with listeners beyond traditional social-media feeds.
📺 Young Fortune Television on Roku
The visual side of the campaign is also coming to Young Fortune Television on Roku.
DA-MOVEMENT's music will be featured through Young Fortune Television, creating an additional opportunity for viewers to discover the group's music through connected-TV entertainment.
Watch Young Fortune Television on Roku
The combination of radio and television gives “24’s” another pathway to reach audiences through both audio and visual entertainment.
🎧 A Bridge Between Generations
What makes “24’s” particularly compelling is the way it connects generations.
The record brings together DA-MOVEMENT's original creative vision with contributions from Never of Crucial Conflict and the late Johnny P, while incorporating modern mixing and Dolby Atmos technology.
It is simultaneously a piece of history and a current release.
That balance is at the heart of the Audio Resurrection Campaign.
The objective isn't simply to look backward.
It is to bring the music forward.
🔥 The Audio Resurrection Continues
With its Chicago roots, restored production, veteran collaborations, and renewed 2026 rollout, “24’s” represents more than an archived song being brought back.
It is a piece of Chicago hip-hop history being given another opportunity to move through today's music landscape.
From the streets of the Westside of Chicago to streaming radio and connected television, DA-MOVEMENT is continuing to build a bridge between where hip-hop came from and where it is going next.
Fortune Empire Records is proud to spotlight DA-MOVEMENT and the “24’s” Audio Resurrection Campaign.
🎶 DA-MOVEMENT — “24’s”
Featuring Never of Crucial Conflict & the late Johnny P
📻 Hear it on Young Fortune Radio — Live365
Young Fortune Radio
📺 Watch Young Fortune Television — Roku
Young Fortune Television
Listen. Watch. Discover the movement.
DA-MOVEMENT × Young Fortune × Fortune Empire Records
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